5 Instagram Marketing Tips For Beginners 2020

You set up an Instagram profile for your business, you started posting, and now you might be wondering “Where the heck is the exposure and sales everyone’s always talking about?”

If you’re struggling to gain followers, make connections, or drive traffic to your site, it’s past time you start implementing a marketing strategy for your Instagram page.

Now, I know what you’re thinking…

“Jené, I’m a total newbie! I don’t know anything about marketing.”

But I’m here to tell you “I got you girl!”

You don’t have to start with a fully developed content calendar, or paid advertising. You just need to start with a few minor strategies and then work your way up to a more robust marketing plan as your business grows.

I’ve outlined my top 5 Instagram marketing strategies for beginners below:

1. Optimize your bio. Your bio is the most valuable section on your entire IG page. It’s the place people look to first when discovering your page and trying to figure out if they want to follow you or not. You want to make sure that your bio is written in an informative and captivating way and includes what you do and who you serve. You also want to make sure you have a clear call to action (CTA) and link to your website.

2. Post savable / shareable content. Creating shareable content is an excellent way to gain exposure for free and boost the chances of your post not being swallowed up by Instagram’s notorious algorithm. Any time someone shares one of your posts it increases the likelihood of that post getting more likes, and even more followers. When someone saves a post, it is a little reminder to them to follow you (if they aren’t already), and counts towards your rank in the algorithm. 

3. Have a hashtag strategy. Hashtags don’t work if there’s no strategy behind them. It takes time and effort to come up with a set of hashtags that work for your brand, and you should be continuously researching the hashtags you are using. Here are a few basic guidelines when it comes to hashtags - consider hashtags that your clients use, only use hashtags that have in the range of 50K - 300K posts, and don’t use more than 30 hashtags per post.

4. Plan your captions. You should view your caption as a place to engage with your followers and build community. Use your own unique voice to build trust and connect so that you are more successful when it’s time to sell. Having an engaged audience also helps when it comes to showing up on your follower’s feeds based on the algorithm. 

5. Brand your content. Creating a branding guide or brand board is the most effective way to make sure everything you are posting is cohesive. Branding your content allows for more consistency which people value in brands that they follow. 

I hope that was enough to help you start feeling confident with marketing on Instagram! Interested in learning more tips? Make sure to follow Darlin’ Marketing on Instagram.

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